My mother warned me about advertising.

"You need to be aggressive. You're not aggressive enough."

"You won't have a life. Work will be your life."

"The ads today will make you want to weep."

I am haunted by her words now. I've never had so much coffee in my life - not even in college. I haven't had a full night's sleep in days. Getting home by seven o'clock feels like a half day. I've never had so little time for anything, or anyone, else.

But Jerry Della Femina called advertising "the most fun you can have with your clothes on".

And I am surprised to find, the man was speaking the truth. 

No comments: